Diversity In The Workplace Starts With The Job Ad

posted on July 24, 2020

July 17, 2020

By Milwaukee Community Journal

The worldwide protests against racism and police brutality have forced many people to think about sweeping, positive changes in society that will result in racial equality.
In the workplace, it’s well-documented that diversity and inclusion benefit both individuals and businesses, and that these factors are also important to job seekers. As businesses reopen during the pandemic and millions of unemployed hit the job market, how companies attract the best candidates will be determined in part by how inclusion and diversity are emphasized during the recruiting process, says Jack Whatley (, a recruiting strategist who specializes in creating employer branding campaigns.
“Many job seekers today expect an inclusive, diverse workplace,” Whatley says. “The main idea of recruiting should be that it’s color-blind and gender-blind. A company with that core principle strengthens a worker’s sense of belonging, actively demonstrates great opportunity for all, and signals a strong company that sincerely desires to hire the best people, regardless of race or gender.
“It needs to be a message companies share with job candidates –  specifically how they are inclusive in their culture, the ways they value diversity, and how they operate their company through these and all of their values on a daily basis.”
Whatley offers these suggestions for businesses that want to bring more diversity and inclusion into the recruiting process:
  • Choose words carefully, precisely in job descriptions. Unconsciously, some companies may indicate gender bias in the way they describe posted jobs. One study shows that men will apply for a job if they meet only 60% of the listed criteria, but women will apply only if they meet 100%. “Review your job advertisements and scrutinize how they are worded,” Whatley says. “Strong or aggressive words such as ‘enforcement’ or ‘exhaustive,’ for example, might draw a higher proportion of men applying for roles when many women are just as qualified, or better qualified, for the position.”
  • Widen the net with a diverse outbound strategy. Identify communities to reach for job opportunities and expand the geography of the talent search to find underrepresented communities. “Companies have to go the extra mile and cast a wide net,” Whatley says. “Posting on community boards, reaching out to meetup groups and industry-specific job networks are ways to reach people who otherwise may not have known about it.”

Read more…